LumaBooth Pricing Suggestion for Existing Customers

First, I want to say that I think LumaBooth is an awesome software platform. One of the biggest reasons I believe so many photo booth owners gravitate toward LumaBooth is that it’s easy to learn, user-friendly, and one of the most affordable options available, especially considering you receive two licenses for the price of one.

I did want to share a suggestion regarding pricing, particularly for loyal, existing customers who are looking to grow their businesses.

For example, there are occasions when we have three or more photo booths operating on the same night. While this doesn’t happen frequently, when it does, I actually end up using a competitor’s software for the additional booth because they offer more flexible options, such as per-event or monthly pricing.

I realize $200 annually isn’t a tremendous amount of money, especially when running a business. However, when an existing customer wants to expand beyond their original two licenses, having to pay another $200 for each additional booth can become a little difficult to justify, particularly when that additional booth may only be needed a handful of times throughout the year.

My suggestion would be to consider offering existing annual subscribers a discounted rate of $75–$100 per additional license.

I believe this could actually create an additional revenue opportunity for LumaBooth. Rather than having loyal customers turn to competing software when they need an extra booth, you would give them an incentive to keep everything within the LumaBooth ecosystem. It could also encourage customers to add more licenses as their businesses grow.

I understand there are costs associated with developing, maintaining, and supporting the software, and I’m certainly not suggesting that LumaBooth undervalue its product. I just think there may be an opportunity to create a pricing structure that benefits both LumaBooth and the customers who have supported the platform and want to continue growing with it.

I genuinely enjoy using LumaBooth and would much rather keep all of our booths running on your software than have to use a competitor for occasional additional events.

I’d love to hear your thoughts on whether something like this has ever been considered.

Thanks for your time and for continuing to develop a great product!